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Jada Stanley grew up on a farm just outside Taree and now lives at Wallabi Point, a little coastal town off Taree, with her husband and kids. She owns Nusa Indah Surfboards, an internationally renowned surfboard and surf fashion company run globally by Jada from Taree. ‘I’m based in Wallabi but we sell boards all over the world’ says Jada.
When asked why she chose to run a global company from Wallabi Point in Taree, Jada comments, ‘I think I was looking for a creative outlet while I was at home with the children. I first created one for myself and then friends and family started ordering boards and I would document those boards on social media.’ When she started the business, Jada found amazing support, help and referrals from the local Taree community and felt that everyone wanted to see her to succeed. And succeed she has. Jada has customers all around the world and works collaboratively with Vogue, Lulu DK and other brands from Positano to London, The Bahamas and the USA.
Beyond business, Jada really loves living in a small coastal community. Wallabi Point is safe and the kids can roam free. Jada explains the life that her kids enjoy, saying ‘the kids ride their bikes, they ride their skateboards between houses, they can run to the beach with their surfboards. Living here really affords them the lifestyle we lived as children and I love them having that safety and sense of community.’
Jada loves how safe her children are and that the community actively keeps an eye out for them. The Wallabi Point Facebook group monitors their whereabouts, providing freedom for kids that is not experienced in the city.
Jada thinks that it’s wonderful to be able to live in such a beautiful coastal community whilst not being limited in a business perspective either. Taree was the first place in Australia to have NBN, making it so easy to work there and connect to customers around the world. According to Jada, ‘there’s transport and freight companies that come directly to my door, there’s an airport in Taree so you can jump on a flight and be in Sydney an hour later’.
Taree is perfect for Jada’s global business and her coastal lifestyle as well. Jada Stanley loves her business and loves where she lives.
Watch Jada’s ‘Love Taree’ story to find out more.
